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‘Our Green Home’, Ontario's largest green ideas publication, sets 2008 publication dates

Friday, January 18th 2008 10:28:47am

Launches geographically zoned distribution for environmentally motivated households

(January 18, 2008) Our Green Home (OGH) is a quarterly publication developed to inform Ontario homeowners about green products, services and practices that will make their homes healthier and reduce their environmental impact. Our Green Home is a joint venture of the Green Group and Metroland Media Group. The first issue of OGH distributed through the Metroland Media Group of newspapers last fall, was met with a positive response from advertisers and readers.

The 2008 publishing schedule includes two editions (winter and spring) with circulation of 650,000 copies broken down between 8 geographic zones and two provincial editions (summer and fall) with circulation of 1.9 million copies.

OGH editor Don Huff, with decades of involvement with Ontario environmental issues from Kenora to Cornwall is drawing on his depth of experience with the leaders in the environmental and conservation community to develop content.

The winter edition will be 16 pages with plans to expand to 24 pages in spring. The distribution will target information useful for any Ontario householder with an interest in the environment. Our Green Home is delivered to neighbourhoods of homes averaging over 10 years of age with combined family incomes over $80,000.

An additional 10,000 copies will be distributed at the Our Green Home Display at the Cottage Life Show (March 28-30) and the Green Living Show (April 25-27).

Our Green Home offers unique access to high income households in homes older than 10 years and provides the most pressing eco-conscious themes, ideas and issues shaping society. Our Green Home tells them how.

Distribution Publication dates for 2008 OGH editions:

February 9-17, March 24-30, May 15-18, September 22-28

Total circulation breakdown by region of 650,000 copies units broken out:

Toronto: City Centre, Scarborough, North York, Etobicoke (100,000)
Peel Region: Mississauga, Brampton, Caledon, Georgetown, Acton (90,000)
York Region: Newmarket, Aurora, Richmond Hill, Vaughan, Markham, Stouffville (80,000)
Durham Region: Ajax, Oshawa, Whitby, Pickering (80,000)
Southwestern Ontario: Cambridge, Kitchener, Waterloo, Stratford, London, Guelph (65,000)
Ottawa: Suburban Renfrew, Nepean, Kanata, Barrhaven (65,000)
Central Ontario: Barrie, Bracebridge, Huntsville, Kawartha Lakes, Midland, Muskoka, Orillia, Peterborough, Wasaga, Simcoe County (120,000)
Niagara/Hamilton/Halton: St. Catharine, Niagara Falls, Welland, Oakville, Burlington, Hamilton, Stoney Creek, (110,000)

The editorial content for the 2008 winter issue includes:

• Eco-friendly tips for the kitchen
• Provincial park profiles
• Ending clothesline ban will save energy and money
• What you need to know about home heating fuel spills
• Green Valentine’s Day
• Energy efficient fridge and freezers - what to look for
• What’s wrong with road salt?
• Calculating your household’s carbon footprint
• And more great green topics

Advertisers in the premier issue included: Bullfrog Power, Roxul Insulation, Go Solar, York Heating and Air Conditioning, Minto Gardens, Firefly Energy and the Ontario Power Authority.

Our Green Home media kit can be viewed at www.ourgreenhome.ca.  

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For more information:

Paul Cassel, 647.436.6786, pcassel@greengrp.com

Green Group combines the environmental and communication expertise of Environmental Communication Options, Up Marketing, Oraclepoll Research and Petryna Group.  The Green Group is a one-stop-shop for comprehensive environmental relations (www.greengrp.com).

Metroland, Ontario's largest and most successful community newspaper publisher provides local news and advertising media/info in Canada's heartland. Metroland currently publishes 100 community newspapers with a total of 132 editions that are concentrated in southern Ontario and centered around Toronto (www.metroland.com)