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Monday, July 12th 2010 11:54:43am


New partnership will encourage energy efficiency across Ontario

TORONTO – July 12, 2010 – GreenSaver, Canada’s oldest not-for-profit organization dedicated to energy efficiency, announces an exclusive partnership with Canada’s premiere coalition loyalty program, the AIR MILES Reward Program.  Beginning today, Ontario AIR MILES Collectors will earn 100 AIR MILES reward miles with the purchase of a home energy audit from GreenSaver.  In addition to earning reward miles, Collectors can also redeem reward miles for a GreenSaver home energy audit through AIR MILES My Planet Rewards.

AIR MILES My Planet, launched in 2009, encourages consumers to make greener lifestyle changes and rewards them for choosing eco-friendly, designated products and services at participating AIR MILES partners, like GreenSaver. Collectors also have the opportunity to redeem their reward miles on environmentally sustainable products and services.

"We are very eager to begin working with AIR MILES," says Vladan Veljovic, President and CEO of GreenSaver. "Developing partnerships with organizations that are as committed to sustainability and the environment as we are is a key priority for us - and our experience has proven their success. AIR MILES shares many of our core values and our new relationship will add value for Ontario homeowners and help them take the next step in reducing their energy consumption - a key component of the Green Energy Act."

“Partnering with GreenSaver to reward Ontarians for assessing the environmental efficiency of their homes demonstrates our unique commitment to leveraging the reach and popularity of AIR MILES in order to help make the world a better place”, says Andrew Souvaliotis, Chief Impact Officer & General Manager of AIR MILES for Social Change, a division of the AIR MILES Reward Program dedicated to creating incentives for environmentally sustainable choices. “This partnership marks the only loyalty program in Canada that rewards Canadians for home energy assessments.  We are proud to be working with the leading service provider in the Province of Ontario and we encourage all Ontarians to take advantage of this new and rich AIR MILES offer.”

GreenSaver has worked with various branches of government to help develop programs that would allow Ontario homeowners to tap into funding for home energy upgrades. The newly formed partnership with AIR MILES will help to further encourage Canadian home owners to reduce their carbon footprint.  

About GreenSaver:

GreenSaver is an independent non-profit organization dedicated to environmental energy efficiency offering energy audits, insulation solutions, new technologies like solar and province-wide energy conservation programs. They have pioneered Ontario residential energy conservation for 25 years with economically viable and environmentally friendly measures to help individuals and organizations with their energy needs (www.greensaver.org).

About the AIR MILES Reward Program:

Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program. More than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program. The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 1,200 different rewards, such as home energy audits, movie passes, family attractions, merchandise, sports and recreation, travel and more. More information is available at www.airmiles.ca.


For more information:

Allison Wallis, Marketing Manager
(416) 203-3106 ext. 234

AIR MILES Reward Program
(416) 552-2346 – Media Relations