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The Wheeling and Dealing continues at ExpoCycle

Monday, September 8th 2008 9:19:51am

The Wheeling and Dealing continues at ExpoCycle
ExpoCycle Update Monday September 8th, 2008


(Montreal, September 8, 2008) ExpoCycle 2008 kicked off with a phenomenally successful first day on Sunday.  Attendance was good, the mood was great, and the Retailer Power Program seminar series debuted to rave reviews.  Topics covered included:

Pricing Strategies For Profits Plus                                                                                    

Power Promoting Ideas                                                                                                                

Your Customer Doesn’t Live Here Anymore                                                                        

What To Do to Make 09 Turn Out Fine

Renown facilitator Tom Shay, of Profits Plus  Solutions, was impressed with the turn out to his sessions.  

“If there’s one thing I hope people take away from hearing me speak,” Shay remarked, “it’s that, no matter what’s happening in the larger economy, there’s no reason why you as an individual business can’t make a profit.”

Between workshops, there was plenty to see on the exhibit floor.  One particularly eye-catching booth belongs to first-time ExpoCycle exhibitor, Nutcase Helmets.  The display features dozens of helmets, each decorated with a unique design created by a different artist.  The result is protective headgear that seamlessly blends art with function.
The company was founded by Mike Morrow, a former Creative Director for Nike.  Nutcase products are on display in Booth S75.

Also attracting attention is the Louis Garneau Citizen Sub-Zero prototype, an urban commuter bike manufactured in Quebec.  From a distance, it appears to be another high quality commuter bike on display at ExpoCycle.  On closer inspection, you realize that it’s different.  The Citizen Sub-Zero features studded tires, floating front disc brakes, a rust-proof chain, platform pedals, and a 7-speed internal gearing system. You can see this remarkable bike for yourself at the Louis Garneau display (Booth 901).

“We’re really excited about the displays we’re seeing this year, and so are our delegates. “ says Janet O’Connell, Executive Director of the Bicycle Trade Association of Canada.  “There are some amazingly innovative and impressive products.”

For media accreditation, or to arrange interviews, please contact:
Tina Siegel, ECO at 416.389.5570  (Cell on-site) or tsiegel(at)huffstrategy.com.


The Bicycle Trade Association of Canada’s mission is to change Canadian culture by positioning cycling as the pre-eminent form of transportation and recreation in Canada.  A not-for-profit trade association whose members come from the retail and supplier sectors of Canada’s bicycle industry BTAC is the national voice for cycling BTAC actively advocates on critical issues with government at all levels and builds partnerships throughout the cycling community in Canada.  BTAC programs include Market Research, Cycling Advocacy, ExpoCycle (Canada’s Bike Trade Show) and many cost saving benefits to members (www.btac.org).